I have been meaning for a while to write a regular feature about logo design. These posts are intended to provide a place for designers to come to for inspiration and to find out more about a variety of different logos. Please feel free to discuss these logo designs. And by all means, please recommend or suggest a logo for future posts.

Photo owned by →Unity (cc)

The first logo that I have chosen to feature in this series of posts is “I Love New York” by Milton Glaser. What better logo to begin with!

Logo: I Love New York
Designer: Milton Glaser
Typeface used: American Typewriter
Colors used: Black and red
Interesting fact #1: Glaser did the work for this logo pro-bono
Interesting fact #2: The logo is said to be the most frequently imitated design in logo history
Distinguishing features: The logo includes a rebus. Glaser used a red heart symbol (♥) to represent the word “love” in his design. The use of a heart as a symbol for the word “love” has been widely imitated since then. All of the other elements that make up this logo – black capital letters in the “American Typewriter” font – make the red heart symbol stand out even more prominently.

Glaser created the design in 1977 based on Wells Rich Greene’s advertising campaign “I Love New York”, which was developed to promote tourism in New York State. (more…)