Press 3 to Hear a Duck Quack…
Monday, September 3rd, 2007
A colleague sent me the below in an e-mail today…
“Dial this number and wait to hear option 3 - 1890 866 07″.
Pretty funny, livened up our days anyway (we are obviously easily entertained! - Ah, small pleasures!)… Turns out it is a marketing ploy for Perlico, an Irish Internet and Phone company.
The duck appears to have had the desired outcome anyway, people are spreading the word. But how successful is viral marketing such as this? There is a current post about this on boards.ie; http://www.boards.ie/vbulletin/showthread.php?t=2055142608 . Some posters there believed that the Perlico phone line had been ‘hacked’ and were wondering if it would be possible to do the same to Eircom! Another poster thinks that this type of marketing is really unprofessional. Regardless of these people’s various opinions of the marketing ploy, has it proved to be a success? (more…)