Digital Marketing, Marketing Breakfasts, Golden Spiders & Thanksgiving Turkeys!
Friday, November 23rd, 2007
I recently embarked of some further study. I am three weeks into a Diploma in Digital Marketing with Advertising, Public Relations and E-Commerce (Dip. Dig. Mkting) with the Fitzwilliam Institute. This is the first time that the Institute are running the course, which can always be a bit of a gamble. However, I’m not new to this having been the 2nd year group of undergraduate students to undertake the BSc. Multimedia degree at the School of Communications in Dublin City University in 2000, and that gamble paid off in the end. So far, the diploma course has been very good and has reached my (high) expectations. One of the key things that attracted me to the course, aside from wanting a formal qualification in the digital marketing and advertising arena, was that the Institutes approach in selecting lecturers that are directly working or involved in their area of specialisation and that can demonstrate their experience with examples related to their own jobs and companies. I was interested to see that one of the lecturers, Anthony Quigley, was recently interviewed by The Innovation Magazine, the monthly supplement of the Irish Times. Quigley, founder and CEO of Online-Marketing.ie, is considered one of Ireland’s leading experts in the areas of online and internet marketing.
I also attended my first “Marketing Breakfast” organised by the Marketing Institute of Ireland yesterday morning, which took place in the Dome Restaurant (more…)
Last month, I started a new position in one of Ireland’s leading stockbroking firms. I was sorry to leave my old job in which I had worked in for two and a half years, learnt a lot and was fortunate enough to meet some highly skilled people. However, the chance to broaden my skills and experience, and to work within the Marketing Department of this company was too good to pass up.