Earth Hour 2008: To Flick or Not to Flick?
Friday, March 28th, 2008
Earth Hour, run by WWF, is a a global climate change initiative and international event, which calls on individuals and businesses around the world to flick the switch by turning off their lights and electrical appliances for one hour. Earth Hour 2008 will take place this evening, the 29th of March, at 8p.m. local time to promote electricity conservation and “thus lower carbon emissions”. The aim of the campaign is to “express that individual action on a mass scale can help change our planet for the better”. (more…)
In a stunt that calls to mind the Sony Bravia advertising campaign, “Colour Like No Other” on the hills of San Francisco, artist Graziano Cecchini along with a number of assistants, emptied half a million coloured balls down Rome’s famed Spanish Steps last Wednesday, January 16th, 2008.