How Barack Obama’s Presidential campaign utilises the web and social media
Tuesday, November 4th, 2008
Social networking is not exactly new to politics but as the web has evolved so have the strategies and tactics of political campaign teams and the online profiles of politicians. One thing that has struck me as very interesting throughout the U.S. presidential campaign this year was the overall design factor behind each candidate’s brand, graphic identity and website. A topic that I will be looking at in greater detail in a later post but for now I want to focus on the way in which Obama in particular has utilised the web and social media to promote his campaign. (more…)
